She couldn’t get out of bed most mornings. Yet she was miserable, overwhelmed by the constant barrage of messages she was receiving and unsure how to keep up with all the online noise. (You can still download it for free here.)īrown was a food advocate spreading a message she believed in from the bottom of her heart: that everyone deserves to eat well every day. The print edition became a New York Times bestseller the PDF has racked up more than 15 million downloads to date. Under the deal, for every person who bought a print copy, Workman Publishing donated a physical copy to a nonprofit. Though the print version had been online for some time, the Canadian-born Brown found a traditional publishing house willing to do a print run of Good and Cheap. She’d given a talk at Google, been interviewed by PBS and the BBC, and made Forbes’ “30 Under 30” list for food and wine. It was 2016, and Good and Cheap, the cookbook she had created for people on food stamps two years earlier, remained a mega-viral smash online, where it was distributed as a free PDF.
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